influencer campaign // Nick LaVecchia for Verizon Wireless
Making the #morningcoffee run with Nick LaVecchia.
Nick LaVecchia’s #morningcoffee Instagram series and microsite shows Verizon’s customers how to capture stunning photos on their smartphones, just like a pro.
Nick—and his morning ritual of making coffee, heading outside, and snapping a photograph around the dramatic coast of his home in Maine—proved to be the perfect match for Verizon. They were able to showcase the capabilities of their network and phones, provide useful tips to their users, leverage Nick’s followers, and create reusable content.
Project Type: Ad Campaign
Agency: Pace Communications
RXR Photographer/ Influencer: Nick LaVecchia
Scope: Digital, Social