ad campaign // Alex Honnold & Jimmy Chin for Squarespace
We collaborated with Alex to create an online experience that pushes the limit of what a website can do.
Squarespace 7: Heaven
To showcase its completely redesigned interface and templates, Squarespace collaborated with RXR athlete and Squarespace user, Alex Honnold.
Squarespace enlisted RXR director Jimmy Chin for an action-packed shoot in Yosemite National Park. Produced by RXR, in association with 1st Avenue Machine, Jimmy and a highly trained crew captured Alex in his element—living out of his van, trekking through the Valley, and free-soloing the famed Heaven route.
Project Type: Ad Campaign
Production: RXR Sports, 1st Avenue Machine
RXR Director/Photographer: Jimmy Chin
RXR Talent/ Influencer: Alex Honnold
Scope: Broadcast, Digital, Social