ad campaign // Emily Harrington for The North Face

I train for __________.


The North Face Mountain Athletics: I Train For

Knowing that the way you train can be the difference between the summit and going home, The North Face designed activity-specific workouts to prepare mountain athletes for the next big adventure.  

For their launch of the Mountain Athletics program, TNF followed team athlete Emily Harrington through high-intensity gym sessions and ridge-line trail runs to learn what motivates and drives her through aggressive workouts.

Project Overview:

Project: I Train For
Project Type: Ad Campaign
RXR Influencer: Emily Harrington
Scope: Digital, Social

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