Ad campaign // Jimmy Chin for Chase
In search of “masters of their craft”, Chase called upon Serena Williams, Jon Batiste, Steph Curry and Jimmy Chin to lead their Masters campaign.
As an adventure photographer and mountaineer, Jimmy works tirelessly to get the perfect shot—each image representing not only a moment but also a journey. The spot tells this story behind the image, while sticking to the authenticity of his process. We follow Jimmy in his pursuit, juxtaposing the harsh environment and climbing challenges he faces with the, seemingly effortless, end result—an epic photo being admired in a pristine gallery.
The campaign highlights how hard work factors into the pursuit for perfection, with a quick nod to how Chase’s mobile app can make life easier for customers, like Jimmy, to spend more time pursuing their passions.
Project Type: Ad Campaign
Directors: Jimmy Chin and Niall O'Brien
RXR Talent: Jimmy Chin
Scope: Broadcast TV Commercial