ad campaign // The North Face

Question Madness.


The North Face: Question Madness

To celebrate their 50th anniversary, The North Face launched a campaign that challenged preconceived ideas about passion, obsession, and fear while reminding the world why exploration matters:
What makes something crazy?
What defines happiness?
Who gets to tell us what to do?
When do we listen?

Using a series of life-affirming stories from their elite roster of athletes—including Conrad Anker, Emily Harrington and Alex Honnold—The North Face taps into the emotion of adventure. 

Project Overview:

Project: Question Madness
Project Type: Ad Campaign
RXR Talent: Conrad Anker, Emily Harrington, Alex Honnold
Scope: TVC, Digital, Social, Print

More Projects featuring Conrad Anker:

More Projects featuring Alex Honnold:

More Projects featuring Emily Harrington: