Jeff Johnson // Director + Cinematographer

The best journeys answer questions that, in the beginning, you didn't even think to ask.




Jeff Johnson is one of the most recognized figures in the world of adventure. Since receiving international attention for his 2010 environmental surf odyssey, 180° South, Jeff has evolved into a key influencer of Patagonia’s company culture both in front of and behind the camera. His photography and art direction has resulted in some of the companies most successful and influential campaigns. Outside of Patagonia, Jeff’s work has appeared in The Wall Street Journal, Alpinist, Surfer’s Journal, Surfer Magazine, Climbing Magazine, and Outside Magazine.

Jeff now resides in Ventura, California where he works for Patagonia, Inc. as a staff writer and photographer, as well as assisting with product development. He also does work as a creative director, photographer, and writer as he divides his time between the ocean and the mountains.

Connect with Jeff:



Let the materials shine in their own light. Don't fight them; let them do what they naturally want to do.

About Truth to Materials


Jeff's ability to live life on the go, focused purely on his passions, and enjoying in the outdoors.

Watch St. Archer's the Path Unseen


180° South:
Conquerors of the Useless.


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