Ad Campaign // MAAP 2016

Do whatever feels right for you. Look good, feel good, ride good…just own it and have fun.

- Mikey Slicks, MAAP/ / RITTE team rider


Jeff Curtes x MAAP

Created and designed in Melbourne Australia, MAAP produces premium cycling apparel for those who appreciate quality, design and art. 

The MAAP / RITTE team is an amateur team based in Melbourne, made up of guys from all walks of life. The tightly-knit group enlisted Jeff Curtes to capture an epic ride through the Australian countryside and showcase the new cold-weather collection for a winter Down Under.

Project Overview:

Project: MAAP Summer 2016
Project Type: Ad Campaign
RXR Photographer: Jeff Curtes
Scope: Digital, Social

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