Ad Campaign // MAAP 2016
Do whatever feels right for you. Look good, feel good, ride good…just own it and have fun.
- Mikey Slicks, MAAP/ / RITTE team rider
Jeff Curtes x MAAP
Created and designed in Melbourne Australia, MAAP produces premium cycling apparel for those who appreciate quality, design and art.
The MAAP / RITTE team is an amateur team based in Melbourne, made up of guys from all walks of life. The tightly-knit group enlisted Jeff Curtes to capture an epic ride through the Australian countryside and showcase the new cold-weather collection for a winter Down Under.
Project Type: Ad Campaign
RXR Photographer: Jeff Curtes
Scope: Digital, Social