influencer campaign // Caroline Gleich for Land Rover
Discover the #Undiscovered.
Land Rover: Discovery Sport
To launch the redesigned Discovery Sport, Land Rover teamed up with pro skier and Utah native Caroline Gleich to explore Southern Utah in search of the darkest skies and brightest stars. Accompanied by a photographer and an astrophysicist, the team showcased their road-trip through social media, blog posts, and several narrative and instructive videos. The result was an influencer campaign full of rich storytelling and adventure in the midst of the undiscovered.
Project Type: Influencer Campaign
Agency: ICM Partners, Time Inc.
RXR Talent/ Influencer: Caroline Gleich
Scope: Digital, Social