AD CAMPAIGn // Adrian Ballinger & Emily Harrington for Apple
What will your verse be?
Apple: iPad Air
Humbled and inspired by what people do with the iPad, Apple set out to capture some of their stories. The "Your Verse" iPad Air campaign showcases the extraordinary use of the tablet in a variety of situations, including how mountaineers Adrian Ballinger and Emily Harrington have used the iPad when scaling some of the world's most renowned peaks. The collaboration culminated in a rich microsite and an award-winning TV commercial following Adrian and Emily on a Himalayan summit push.
Project Type: Ad Campaign
Agency: Pace Communications
RXR Influencer: Adrian Ballinger, Emily Harrington
Scope: Broadcast, Print, Digital