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influencer campaign // Alex Honnold & Jimmy Chin for BMW

What's next? An interactive live-action adventure.

 
 
 

Bmw x1: What's Next

To launch its newly-designed X1, BMW turned to Alex Honnold and Jimmy Chin for an interactive live-action adventure. Using the live streaming service Periscope, viewers were able to interact in real time and influence Alex and Jimmy's choices—including activity and location—during a day-long X1 road trip. The adventure unfolded on Twitter and Instagram as well, where it acquired thousands of likes and millions of impressions.

Project Overview:

Project: X1 What's Next
Project Type: Ad Campaign
Agency: KBS
Production: RXR Sports
RXR Talent/ Influencers: Alex Honnold, Jimmy Chin
Scope: Video, Stills, Social

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