influencer campaign // Alex Honnold & Jimmy Chin for BMW
What's next? An interactive live-action adventure.
Bmw x1: What's Next
To launch its newly-designed X1, BMW turned to Alex Honnold and Jimmy Chin for an interactive live-action adventure. Using the live streaming service Periscope, viewers were able to interact in real time and influence Alex and Jimmy's choices—including activity and location—during a day-long X1 road trip. The adventure unfolded on Twitter and Instagram as well, where it acquired thousands of likes and millions of impressions.
Project Type: Ad Campaign
Production: RXR Sports
RXR Talent/ Influencers: Alex Honnold, Jimmy Chin
Scope: Video, Stills, Social